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The necessity of popularizing RFID terminals

Views: 0     Author: Site Editor     Publish Time: 01-08-2022      Origin: Site

In the past year, the hottest topic of discussion in the industry must be unmanned retail, and its three typical forms are: unmanned stores, unmanned shelves, and unmanned cabinets. Today it seems that each has its own "home". However, compared with the uncertain future of unmanned retail, the "non-unmanned" retail scene model may be more worthy of our discussion.

In traditional fashion retail terminals, the current status of daily affairs is: regular receipt, delivery, display, shopping guide, inventory, and 10 links such as cleaning, ironing, fitting, cashier and loss prevention. Each of these links requires human participation. It is reported that even the highly intelligent industry benchmark Heilan Home, each standard store currently has no less than 20 employees, and these employees are assigned to the store. All aspects of sales.

According to past project experience, "inventory" is the most important pain point for fashion retail terminals (enterprises or merchants). At present, most of the methods rely on manual or barcode scanning (semi-manual), and the error of every 100 items will be ±1. Not only is the accuracy insufficient, but what is more terrifying is the huge investment of manpower and time by the enterprise, and the enterprise will not be able to It does not face practical problems such as difficulty in Short Distance RFID Readers -Cilico

Handheld rfid computer application fields

Professionals in the industry have talked a lot about the scene application of receiving, shipping, display, shopping guide, and inventory, and users can already understand it better, but in fitting, cashier and loss prevention, what can RFID technology do?

1. In the fitting session, the current industry's pain point is how to obtain effective user big data. The collection of fitting data is a process of data. Every time a customer picks up an item and then puts it back, or picks it up and walks into the fitting room to try it on but gives up the purchase, or buys it after fitting but regrets it (no longer). Impulsive purchases), RFID technology can accurately read and record the phenomena that occur in these scenarios.

If merchants want to collect various user behaviors in the fitting session, they can reasonably install sensors and RFID reading and writing equipment in the fitting room, and install electronic tags on clothing products to cooperate with the RFID background collection system. When the customer enters the fitting room, the corresponding data can be read; when the customer leaves, the behavior can also be recognized by the system.

During the whole fitting process of the customer, the merchant can learn how many times each piece of clothing has been tried on by the customer, how many times it has been taken off the hanger... When these data are transmitted to the backstage, the marketing system and design of the clothing enterprise The system and other departments can also hear the clothes "speak" in response to all the performance of the product in the store, and give feedback and deal with it in a timely manner. Compared with traditional technologies such as barcodes, the advantage of RFID technology is that it can eliminate some artificial unfavorable factors and better improve the comprehensive experience.

2. In the checkout process, merchants use the group readability of RFID to improve operational efficiency. The phenomenon of long queues at the checkout counter is a common problem that merchants have to face. Many European and American fashion giants have made bold attempts to solve this problem. For example: Decathlon, its application of RFID is popular in almost all categories, even if it is a small hat, it is very important in the supply chain. RFID tags are used in all applications with significant results.

But after this problem reaches the country, the first thing that merchants consider is the cost of labels. If the price of consumables such as RFID electronic tags can be closer to the psychological price of users, it will be more popular. Especially UHF RFID technology, it will give full play to the group reading feature in this scenario and improve operational efficiency for merchants.

3. In the process of loss prevention, RFID is more needed for product anti-theft and fixed capital inventory. Previously, enterprises used the technical means of "anti-theft buckle + anti-theft door" to prevent theft of goods, and its role was limited to goods. Mr. Yang pointed out that the greater application value of RFID in the future will lie in the inventory of fixed assets. For example, by adopting the "EAS+RFID" method, the terminal clerk can easily conduct inventory of the fixed assets of the store to ensure the accuracy and real-time data of the store's goods. sex.

What new value can RFID technology bring to fashion retail terminals? Strong sense of technology, strong interactivity, and high-quality data, RFID is starting from the most basic data collection to help enterprises solve the most difficult details problems at present and in the future. The application goal of RFID in fashion retail terminals in the future will be: to make store staff easier! To make customer experience more cool! To make management data more accurate! To maximize brand value!